Investor Approach

Numbers that investors trust,
built to withstand due diligence

Investor-ready financial model, 3-year forecast, cap table, and pitch deck financials — everything a sophisticated investor or private equity firm expects, prepared by someone who knows what they actually look for.

Financial Model

A financial model is the first thing a sophisticated investor pulls apart. If yours doesn't hold up — wrong assumptions, broken formulas, revenue that doesn't tie to the unit economics — the conversation ends there. We build models that are robust, auditable, and built to be interrogated.

What's included

  • Integrated P&L, balance sheet and cash flow model
  • Revenue model built from unit economics and driver assumptions
  • Cost structure modelling — fixed, variable and semi-variable
  • Headcount plan linked to revenue and operational drivers
  • Working capital and cash conversion cycle modelling
  • Scenario analysis — base, upside and downside cases
  • Sensitivity tables on key value drivers
  • Model documentation and assumption register

What investors look for

  • Revenue assumptions that tie back to real market data and unit economics
  • A cost structure that scales believably with growth
  • Clear line of sight from assumptions to outputs — no black boxes
  • Sensitivity analysis that shows you understand your own risks

Expected outcomes

01
A model that survives investor scrutiny and due diligence
02
Clear articulation of your key value drivers and assumptions
03
Scenario analysis that shows range of outcomes, not just the best case
04
A financial foundation you can update and reuse as the business evolves

3-Year Forecast

Investors don't expect you to predict the future — they expect you to demonstrate that you understand your business well enough to make credible projections. A well-constructed 3-year forecast shows strategic thinking, not just optimism.

What's included

  • Monthly year one, quarterly years two and three
  • Revenue forecast by stream, product or geography
  • Gross margin build and COGS assumptions
  • Operating expense forecast with hiring plan overlay
  • EBITDA bridge from current position to forecast
  • Cash flow forecast and funding requirement identification
  • Key milestones and inflection points mapped to the numbers
  • Comparison to industry benchmarks where relevant

Common forecast mistakes

  • Hockey stick revenue with no explanation of what changes in year two
  • Margins that improve without any operational reason why
  • Expense lines that don't grow with the business they're supporting
  • A forecast that only works under the best-case assumption

Expected outcomes

01
A credible forecast with assumptions an investor can stress-test
02
Funding requirements clearly identified and timed
03
Milestones and financial inflection points aligned
04
A forecast you can defend in a room without notes

Cap Table & Equity

A messy cap table kills deals. Investors need to see a clean ownership structure, understand the dilution history, and model the economics of their own entry. We build and clean cap tables that tell a clear story — and hold up under legal scrutiny.

What's included

  • Cap table build or reconstruction from founding to current
  • Fully diluted share count including options, warrants and convertibles
  • Option pool sizing and ESOP schedule preparation
  • Convertible note and SAFE conversion modelling
  • Pre- and post-money valuation waterfall analysis
  • Liquidation preference and participation rights modelling
  • Investor return analysis at various exit multiples
  • Shareholder register and registry reconciliation

Why it matters

  • Investors model their returns before they make an offer — your cap table is their input
  • Unconverted SAFEs and notes that founders have forgotten about change the maths
  • Option pools that aren't properly documented create legal risk at exit
  • A clean cap table signals a well-run business before diligence even starts

Expected outcomes

01
A fully diluted cap table that stands up to legal and financial review
02
Investor return scenarios modelled at realistic exit valuations
03
No surprises from forgotten convertibles or undocumented options
04
A cap table narrative you can walk an investor through confidently

Pitch Deck Financials

The financials slide is where most pitch decks lose credibility. Numbers that don't tie, metrics that are cherry-picked, and projections with no visible basis — investors have seen it all. We prepare pitch deck financials that are clean, consistent, and backed by a model.

What's included

  • Key metrics summary — ARR, MRR, CAC, LTV, churn, payback period
  • Historical financials presented for investor context
  • Forecast summary — revenue, gross margin, EBITDA, cash
  • Use of funds breakdown — what the raise pays for
  • Runway analysis pre- and post-raise
  • Unit economics summary — cohort analysis where applicable
  • Comparable company benchmarks and market sizing support
  • Consistency check across all financial slides in the deck

What kills credibility fast

  • Numbers on slides that don't tie to the model behind them
  • Metrics defined differently slide to slide
  • A use of funds that doesn't match the headcount plan or forecast
  • Projections with no stated basis — "we assume 20% market share"

Expected outcomes

01
Financials that are consistent, tied to the model, and defensible
02
Key metrics presented the way investors actually read them
03
Use of funds that maps directly to your forecast and milestones
04
Confidence going into the room — your numbers tell a coherent story

PE Readiness

Private equity due diligence is a different level of scrutiny. PE firms move fast, ask detailed questions, and expect your financials to be clean, well-documented, and immediately accessible. We prepare businesses for PE processes so the diligence phase accelerates — rather than kills — the deal.

What's included

  • Quality of earnings (QoE) preparation and normalisation
  • EBITDA add-back schedule and recurring vs. non-recurring analysis
  • Working capital peg analysis and NWC target calculation
  • Financial data room preparation and organisation
  • Management accounts normalisation and restatement if required
  • KPI and operational metrics pack for the information memorandum
  • PE information request (IR) response support
  • Vendor due diligence financial report preparation

What PE firms focus on

  • Normalised EBITDA — they will find every add-back you haven't disclosed
  • Working capital — the peg negotiation is where value is won or lost
  • Revenue quality — recurring, contracted, and customer concentration
  • Management team depth — can the business run without the founder

Expected outcomes

01
A clean, well-organised data room that accelerates diligence
02
Normalised financials PE firms can rely on without restatement
03
Working capital position understood and defended before negotiation
04
A business that looks like it's been run well — because the numbers say so